Build Reliable Agentic AI with Amazon Bedrock: Pushpay’s 2026 Journey

In the rapidly evolving landscape of artificial intelligence, businesses are increasingly turning to agentic AI—systems capable of autonomous decision-making and task execution—to drive efficiency and innovation. As of 2026, Amazon Web Services (AWS) continues to lead the charge in providing robust tools for such implementations through its Amazon Bedrock platform. This generative AI service empowers organizations to build, customize, and deploy AI models with unprecedented reliability and scalability. One company, Pushpay, a leader in digital giving solutions for faith-based organizations, has emerged as a compelling case study in leveraging Amazon Bedrock to create transformative agentic AI solutions. Their journey offers valuable insights for businesses looking to adopt similar technologies in today’s competitive market.

What is Agentic AI and Why Does It Matter in 2026?

Agentic AI refers to AI systems that can independently perform tasks, make decisions, and adapt to changing environments without constant human intervention. Unlike traditional AI models that rely on predefined rules or limited datasets, agentic AI harnesses generative AI (GenAI) to understand complex contexts, predict outcomes, and execute multi-step processes. In 2026, as industries face mounting pressure to automate workflows and personalize customer experiences, agentic AI has become a cornerstone of digital transformation.

According to a recent report by Gartner, over 60% of enterprises are expected to integrate agentic AI into their operations by the end of 2026, a sharp increase from just 15% in 2023. This surge is driven by the need for real-time decision-making and the growing availability of platforms like Amazon Bedrock, which simplify the development of such advanced systems.

Amazon Bedrock: A Foundation for Reliable AI Solutions

Launched by AWS in 2023, Amazon Bedrock has quickly become a go-to platform for businesses seeking to harness the power of generative AI. The service provides access to a suite of foundation models from leading AI providers, including Anthropic, Meta, and AWS’s own Titan models. What sets Bedrock apart in 2026 is its enhanced focus on security, customization, and integration capabilities, making it an ideal choice for building agentic AI solutions that require reliability and scalability.

Key features of Amazon Bedrock include:

Model Customization: Businesses can fine-tune models to meet specific industry needs using their proprietary data.
Security and Compliance: Bedrock ensures data privacy and adherence to global regulations, a critical factor for industries like finance and healthcare.
Agentic Frameworks: Tools like Bedrock Agents allow developers to create AI systems that can orchestrate complex workflows autonomously.
Seamless Integration: Compatibility with other AWS services ensures smooth deployment within existing infrastructures.

These features have positioned Amazon Bedrock as a trusted platform for organizations aiming to stay ahead in the AI race this year.

Pushpay’s Journey: Evaluating GenAI with Amazon Bedrock

Pushpay, a company founded in 2011 and headquartered in Redmond, Washington, specializes in providing digital engagement and payment solutions for churches and non-profits. With a mission to help organizations build stronger communities through technology, Pushpay recognized the potential of agentic AI to enhance its customer support and operational efficiency. In early 2026, the company embarked on a comprehensive evaluation of generative AI tools, ultimately partnering with AWS to implement solutions via Amazon Bedrock.

Identifying the Need for Agentic AI

Pushpay’s customer base, which spans thousands of organizations across North America, relies on seamless digital experiences for donations, event management, and communication. However, scaling personalized support for such a diverse audience posed significant challenges. Manual processes and traditional chatbots often fell short in addressing complex queries or predicting user needs. To bridge this gap, Pushpay turned to agentic AI, aiming to develop systems that could proactively assist users, automate repetitive tasks, and provide data-driven insights.

Leveraging Amazon Bedrock for Development

Working closely with AWS, Pushpay utilized Amazon Bedrock to access high-performing foundation models tailored to natural language processing (NLP) and decision-making tasks. The platform’s ability to fine-tune models with Pushpay’s proprietary data allowed the company to create AI agents that understood the unique context of faith-based organizations. For instance, these agents could interpret nuanced donor inquiries and suggest tailored engagement strategies in real time.

Additionally, Bedrock’s built-in guardrails ensured that the AI systems adhered to strict ethical guidelines, a non-negotiable priority for Pushpay given its mission-driven focus. By mid-2026, the company reported a 35% reduction in customer query resolution time and a 20% increase in donor engagement after deploying these AI solutions.

Overcoming Challenges with AWS Support

Like any transformative initiative, Pushpay’s journey was not without hurdles. Initial concerns included data integration complexities and the risk of AI “hallucinations”—instances where models generate inaccurate or irrelevant responses. However, AWS’s dedicated support and Bedrock’s continuous updates in 2026 helped address these issues. The platform’s evaluation tools enabled Pushpay to rigorously test AI outputs, ensuring reliability before full-scale deployment.

Key Takeaways for Businesses in 2026

Pushpay’s experience with Amazon Bedrock offers several lessons for organizations exploring agentic AI this year:

Start with Clear Objectives: Define specific use cases for AI to avoid scope creep and ensure measurable outcomes.
Prioritize Data Quality: The effectiveness of agentic AI depends on the quality and relevance of training data.
Leverage Scalable Platforms: Tools like Amazon Bedrock provide the flexibility to grow AI initiatives alongside business needs.
Focus on Ethics: Implement guardrails to maintain trust and compliance, especially in sensitive sectors.

As AI adoption accelerates, businesses that follow these principles are better positioned to achieve sustainable results.

The Future of Agentic AI with AWS

Looking ahead in 2026, AWS continues to innovate within the Amazon Bedrock ecosystem, with plans to introduce more advanced agentic capabilities and deeper integrations with IoT and edge computing. For companies like Pushpay, this signals even greater potential to refine customer experiences and operational workflows. Industry analysts predict that by 2028, agentic AI will account for over 40% of enterprise AI investments, underscoring the importance of adopting reliable platforms today.

Pushpay’s journey serves as a testament to the transformative power of agentic AI when paired with the right technology partner. As more businesses turn to Amazon Bedrock in 2026, the blueprint provided by such case studies will undoubtedly shape the future of AI-driven innovation.

For organizations ready to embark on their own AI journey, AWS offers a wealth of resources, including tutorials, whitepapers, and expert consultations through its website. The time to build reliable, scalable agentic AI solutions is now—and with Amazon Bedrock, the possibilities are limitless.